Brand history
From our first studios in Shenzhen to cross-city chains, a upgraded system and global ambitions.
OUR JOURNEY
2016
The journey begins
We enter the private training industry with studios across the Shenzhen market.
2018
Going direct-chain
The brand moves to a direct-chain model and grows its market presence.
2025
Multi-city expansion
Cross-city direct-chain studios open; studios are upgraded to full fitness clubs with elevated service.
2026
System upgrade
ACE-integrated coaching programmes and the official HYROX licence; our global expansion begins.
2030
100 cities, 1,000 studios
A proven single-studio model opens to franchise partners, on the way to becoming a global fitness benchmark.
Transparent pricing, focused on results
Ten years in, UP FITNESS still runs on the same promise: no brand premium, only value delivered — 30,000+ members coached, on the way to becoming a fitness brand loved worldwide.
Ready to start your own transformation?
Join 30,000+ members working with 200+ senior coaches towards their goals.
OUR GYMS
Inside our studios
A look inside selected UP FITNESS studios — 20+ direct studios across Shenzhen and Beijing, train close to home.
Training hall
Bright, spacious club-grade training floors.
Cardio zone
Smooth, well-maintained equipment in a spotless space.
Free weights
Racks, barbells and dumbbells for every session.
Strength machines
Full-body coverage on professional kit.
Coaching zone
UP-branded functional walls for 1-on-1 work.
Functional training
Red rigs and kit that make training electric.