UP FITNESS
Work Out, Level Up ｜ Health with every kilometre; fitness for everyone, anytime.
ABOUT UP FITNESS
Our story
UP FITNESS is a private personal training brand founded in Shenzhen in 2016, built around one-to-one coaching tailored to each member's needs.
Over the past decade we have helped more than 30,000 members reach their goals — with transparent pricing, no brand premium and a relentless focus on results, on the way to becoming a fitness brand loved by members worldwide.
Train upward. Grow beyond yourself.
UP FITNESS · WORK OUT, LEVEL UP
BY THE NUMBERS
10
years of private training — founded in Shenzhen, 2016
20+
direct studios across Shenzhen and Beijing
30K+
members coached to their fitness goals
OUR JOURNEY
Where we are heading
2016
The journey begins
We enter the private training industry with studios across the Shenzhen market.
2018
Going direct-chain
The brand moves to a direct-chain model and grows its market presence.
2025
Multi-city expansion
Cross-city direct-chain studios open; studios are upgraded to full fitness clubs with elevated service.
2026
System upgrade
ACE-integrated coaching programmes and the official HYROX licence; our global expansion begins.
2030
100 cities, 1,000 studios
A proven single-studio model opens to franchise partners, on the way to becoming a global fitness benchmark.
VISION & MISSION
Vision, mission and values
TRAINING SYSTEM
Coaching system
One-to-one personal training led end-to-end by ACE-certified coaches, combined with officially licensed HYROX programming and personalised nutrition — focused on every goal you bring us.
One-on-one coaching
Efficient sessions built around your goal.
One-on-one service
Built entirely around your needs.
Professional coaching
Powering your transformation.
Expert companionship
Training that actually delivers.
Dedicated coaches
ACE-certified, with you all the way.
Signature courses
HYROX-authorised programming.
Personalised programming
Precise, targeted breakthroughs.
Personalised training
Push past your limits.
OUR TRAINERS
200+ senior coaches
Professional certification: our coaches hold international and national accreditations.
Continuous learning: regular training keeps their knowledge and methods current.
Industry recognition: widely recognised coaches that clients trust.
Rich experience: years of coaching, personalised for every client.
Award-winning: proven in fitness competitions at the highest level.
OUR GYMS
Inside our studios
A look inside selected UP FITNESS studios — 20+ direct studios across Shenzhen and Beijing, train close to home.
Training hall
Bright, spacious club-grade training floors.
Cardio zone
Smooth, well-maintained equipment in a spotless space.
Free weights
Racks, barbells and dumbbells for every session.
Strength machines
Full-body coverage on professional kit.
Coaching zone
UP-branded functional walls for 1-on-1 work.
Functional training
Red rigs and kit that make training electric.
Start your UP journey
Transparent pricing, no brand premium, focused on results. Your transformation starts with one consultation.